Since 2024, I’ve provided freelance social media management for a variety of South Shore businesses, including Plimoth General Store, Vue Hair Salon, and Bamp’s Toy Vault. My work spans content creation, copywriting, and paid advertising—most recently leading the successful promotional campaign for Bamp’s Toy Vault’s grand opening. I love partnering with local brands to create clear, engaging, and effective digital marketing.

For the Wilder Mane rebrand, formerly Remedy Hair Studio, I aimed to honor the illustration in the original logo while giving it a fresh, modern twist. I redesigned the figure as a clean, stylized vector, maintaining the essence of the original but aligning it with Wilder Mane’s retro, earthy aesthetic. The client wanted a laid-back look with a touch of boldness, so I incorporated a playful checkerboard pattern throughout the brand design to give a contemporary edge.

For The Bee’s Kneads, a sourdough microbakery out of Worcester, MA, I went for a warm, vintage brand identity that reflects the client’s personal style and vision for the brand. The logo features a handwritten-style typeface paired with an illustrated bee inspired by the client’s own tattoo — a thoughtful, personal touch that makes the brand feel authentic and unique. The logo, color palette, and supporting brand elements create a warm and inviting feel that reflects the heart of the company

My community has been actively raising funds for a new skatepark over the past few years. One of the recent fundraising events was a BMX bar crawl, where I volunteered to design both the event's advertising materials and the official t-shirts. Drawing inspiration from David Roth's iconic monster illustrations, I created a unique BMX rider monster that brought the event's energy to life.

In collaboration with Mountain Fresh Italian Ice, I was tasked with the opportunity to craft a comprehensive collection of marketing materials that would align with their brand identity and effectively communicate their unique offerings. The project encompassed the creation of a sell sheet, designed to showcase the clean ingredients in their products. Additionally, I crafted visually striking trade show banners that combined aesthetic appeal with informational clarity. Lastly, a brand round was developed, providing a comprehensive overview of the products.

Commissioned design kits crafted to promote upcoming events for various artists and businesses. Each kit thoughtfully combines poster designs with dynamic digital assets, delivering compelling visuals tailored to capture the energy of each unique event.

Curated product shots, videos and event graphics for the social media pages of Mayflower Brewing Company in collaboration with the marketing department's leadership.

As the graphic designer for Synergy Fitness and Wellness, I partner with the owner to develop website designs, merchandise, monthly newsletters, and photography that elevate the brand.

In the creation of the "Knit Fast, Die Warm" design, my inspiration was to impose a punk aesthetic into the traditionally serene and cozy world of knitting. I sought to challenge the stereotypes associated with the craft and create a design that resonates with individuals seeking an unconventional expression of their passion for knitting. The juxtaposition of the classic "Live Fast, Die Young" phrase with the comforting act of knitting adds a sense of humor and attitude to the design. This campaign aims to break free from the conventional norms of the knitting community, offering a fresh perspective and encouraging individuals to embrace the rebellious spirit within their creative pursuits.

Type specimen booklet for typeface American Typewriter. The objective was to create a type specimen booklet that demonstrates the range of a typeface, applied to headlines and text in a variety of sizes.